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We present a mixed style that intertwines
dramatic elements such as gorgeous embroidery, glitter, and tulle;
together with emmi’s signature sporty items.

WINTER 2025

An inspiring journey of the five senses

What moves the heart are the moments when the senses are heightened. The heartbeat echoing in the silence, the scent of the wind, the gradient of light, the exhilaration of touching unseen landscapes. This winter, emmi depicts “Dramatic Sports”—a season where active energy intersects with modal stillness. Nature and architecture, beauty and function, movement and stillness—a new sensory journey that lightly traverses these boundaries. Layering dramatic expressions upon the lightness of sport. Be supple, strong, beautiful. Wear it as if to unleash your senses—the emmi 2025 COLLECTION.

DRAMATIC SPORTS
WINTER 2025

WINTER 2025
“DRAMATIC SPORTS”

We’ve added a HOLIDAY mood to this autumn’s seasonal theme, “Trad × Sports” Combining dramatic elements like elegant embroidery, glitter, and tulle with emmi’s signature sporty pieces, we propose a unique mix-style look.

  • ART DIRECTOR
    Masaaki Kuroyanagi
    (Park Sutherland)
  • PHOTO &
    VIDEOGRAPHER
    Mai Kise
  • GRAPHIC DESIGNER
    Karin Fukano
    (Park Sutherland)
  • STYLIST
    Lisa Sato
    (BE NATURAL)
  • VIDEO EDITOR
    Tamaki Heguri
    (Park Sutherland)
  • HAIR & MAKE-UP
    Yuka Toyama
    (mod’s hair)
  • DIRECTOR
    Chie Yoshida
    (MASH Style Lab)
  • MODEL
    Hana.A
    (TOKYO REBELS)
  • PRESS
    Ayumi Miyake
    Sanako Kiyota
    (MASH Style Lab)
  • SPECIAL THANKS
    Fenêtre
    FARM VILLA taku
  • PRODUCTION
    Asami Tsuru
    (hoteL)